Modernism, Inc.: The Eliot Noyes Design Story

Date:: 8 Jun 2025, 16:00–17:20

Age:

Type:

Place:: Cinema

Age restrictions: 18+

A compelling portrait of the man who inoculated big American business with style. Screening as part of Beat Film Festival 2025.

2023, Jason Cohn
United States

79 minutes, English with Russian subtitles

Documentary

“Good design is good business,” declared Eliot Noyes. It was through his efforts that products ranging from petrol to typewriters became lifestyle attributes, and the companies that produced them gained a recognisable image. The world of big business—and therefore of us, the consumers—was no longer the same.

Shot form Modernism, Inc.: The Eliot Noyes Design Story, 2023

An absorbing overview of an enormously influential yet popularly undersung career.

— Dennis Harvey, 48 Hills

The film tells how this quiet revolution happened. It culminates in a revolt of hippies and counterculture groups against the reality created by Noyes. Needless to say, this battle of ideas is still relevant today.

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