A series of performances by Russian designers, in which clothing becomes not a tool, but the hero of the action.
Attention Span
- Date:
- 7–
9 Nov 2025
- Age restrictions
- 12+
The project grew out of reflections on the many ways we perceive the role of costume in a stage production, and how the modern attention economy determines the nature of the images we produce and consume.

Fragment of the work Cocoon. Svetlana Tegin. Photo: Alexandra Tumarkina.
We are accustomed to seeing clothing presented in two very different, often opposing ways. In museums and other cultural institutions, garments are displayed on mannequins or hangers, nearly always static, depriving the viewer of the chance to see them "alive“—in motion, under changing light, and most importantly, on the human body. The Internet, by contrast, offers everyday “fashion performances” through short videos and spontaneous street photoshoots shared on social media.
Attention Span invites viewers to shift their focus from the wearer to the clothing itself, encouraging slow, attentive observation of the unfolding performance in contrast to the instant emotional rewards of online scrolling.
Project team
Curator
Alexandra Tumarkina
Producers
Anastasia Kuklina, Darya Shadrina
Technical team
Olga Dudina, Mikhail Sariksyants
Media specialist
Ekaterina Kiseleva
Programme
COCOON
When: 7 Nov
Showings: 19:00–19:30, 20:00–20:30
Discussion with the authors: 20:30–21:15
This work by Svetlana and Alexey Tegin invites viewers to witness the remarkable transformations that take place within the heroine’s dream. The central figure is the COCOON, within which the entity that appears to the heroine undergoes mysterious changes, sending signals and communicating with her while never fully revealing its form.
Authors
Svetlana Tegin is a designer, costume artist and founder of the Tegin fashion house. Participant of the exhibition We Were Here: Archives of Russian Fashion 1993-2005 (2024) at
Alexey Tegin is a musician, artist, and founder of the Phurpa collective. Participant in the Geometry of Now (2017) programme at
Performers
Egor Kabanov, Alina Kostareva, Alexander Nosov, Ilya Shumilov are dancers of the “Context. Diana Vishneva” festival of contemporary choreography.
Princess
When: 8 Nov
Showings: 17:00–17:30, 18:00–18:30
Discussion with the curator: 18:30–19:15
This performance examines the tension between the desire to appear elegantly dressed and the reality of economic instability. The heroine fashions her “princess dress” from found materials, while the dramaturgy references the metaphor of magical transformations from classic fairy tales and Hollywood movies.
Author
Kirill Ostanin is a designer, graduate of the HSE School of Design, and a master’s student of fashion design at the Institut Français de la Mode (Paris).
Performer
Taya Batyrshina is a dance artist and instructor, working in the genres of waacking and contemporary dance.
Music
Elena Nikitina is a soloist in the Novaya Rossiya State Symphony Orchestra (double bass).
Assistant
Kamilla Khodzhaeva
My safe space
When: 9 Nov
Showings: 17:00–17:20, 18:00–18:20
Discussion with the author: 18:30–19:15
The performance explores clothing as a means of shielding oneself from public scrutiny, constructing protective armour, and coping with anxiety. For the heroine, the magic wardrobe becomes a shelter, and its contents essential tools for venturing into the outside world.
Author
Roman Zimogorskiy is a designer, graduate of the HSE School of Design, included on The Blueprint 100 list for 2025.
Performer
Darya Deryabina is a dance artist and choreographer, graduate of GITIS in Choreographic Art, instructor of contemporary dance and stage movement. Participant in the promenade performance This is Fantastic! (2024) at
Sound
Simona Markevich is a sound artist and composer. Her work includes the sound design for the dance performance Papier Mache (“Context. Diana Vishneva” festival, 2023), the plays Invitation to a Beheading (Yermolova Theatre, 2024), Ten Visits of My Beloved (Theatre of Nations, 2024), and Hamlet (Taganka Theatre, 2025), the audio-visual performance Luscinia (2025), and the multichannel installation Chord 87 II II III O (as part of the Notations international music laboratory, Yerevan, 2025).